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Read Post » Coming up with the perfect Christmas present for your significant other can be daunting, especially when you've been dating such a short time that you're not quite familiar with the eccentricities of his or her music taste but you still want to impress with an unexpectedly thoughtful and insightful gift that will buy you a few more weeks, at least. I mean, what is dating if not extremely, completely, horrendously, desperately personal?

Computer dating services

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Matchmaking companies are devoted to finding suitable romantic partners for their customers.

They interview and then use personal information about their clients in order to pair appropriately matched people.

Any time of profound social change calls for a good date."Inevitably, the singles game is putting technology to use," magazine declared back in 1967, "and the computer-dating service is growing as steadily as the price of a share of IBM." The article describes "punchcard-plotted introductions" that cost to 0. Harvard students founded a landmark computer-dating service around the same time, and as the reported in 1965, "Their banner reads 'SEX,' their creed is written on the circuits of a computer, and their initial organized uprising is called Operation Match." A black-and-white video celebrates the "computer marriages" emerging from Operation Match by 1968.

It emphasizes the perils that, even now, many ascribe to romance via machine: Couples who meet by computer tend to be embarrassed and even hostile. It cost to sign up, and more than a million romantic souls had responded during the service's first years.magazine: "How To Be Comfortable With Computer Dating." The ad, promoting a dating service called Compatibility, strains to build credibility for the company, emphasizing its size, ethics, and the power of the service's computers ("The IBM 360/40 Computers that are used for us, we are told, will do more in an hour than a highly qualified individual can do in a year"). Computer dating also experienced transatlantic popularity -- this 1972 British ad encourages you to join "Britain's most sophisticated and successful computer dating service" to "meet your kind of people." Naturally, these services wanted to give an impression of exclusivity, some pretense that they "try to weed out the obvious social misfits" as the These dating services evolved quickly in subsequent decades.

Well, today they’ve become the modern Web-based dating services.

These are now the well known (and perhaps not so well known) online sites you have seen advertised so frequently.

Since its founding in 1991, It's Just Lunch has arranged over 2 million first dates around the world.Computer dating services have been around for decades, even before the Internet.Years ago, these electronic matchmakers used extensive profiles compiled in a dating company’s office.Imagine what it seemed like back in the pre-Web days; you filled out a questionnaire and those answers were fed into a computer, which churned away and finally, after much computing time, spit out a list of potential singles who seemed to be the best match for you. In fact, most of those computer dating services used a very simple matching formula of common interest and age.The “computer” behind the matching was the “hook” or the “draw” that brought paying customers through the door.It schedules events and outings that its members can sign up for and meet other people in the process.